York9 Football Club
2019
I had the opportunity to work with York9 FC during their inaugural season. Over the course of a year I created a wide assortment of products for them. Everything from web/social ads, brand packages, outdoor and indoor signage, Ticket sales brochures, stadium maps, information package and flyers, car wraps, photo backgrounds and partnership packages. I enjoyed the wide assortment of projects I was able to work on and help them develop a brand and maintain consistency throughout their first season.
SOCIAL MEDIA ADS
Social media was one of the main avenues of promotion for York9 so over the course of 18 months I created a variety of twitter, instagram and facebook ads. They occasionally wanted to veer from the main brand to make certain promos stand out so there are a few different styles.
SALES PACKAGES
The main component of each season was the season ticket brochures. I created one for regular & corporate tickets and each was a collection on information about the league, match dates and seat pricing. I also created packages for the business alliance, the teams official launch party and special ticket sale events. I have included a sampling of pages from each of these documents.
SPECIAL PROJECTS
There have been several special projects for York9 FC that were outside of the norm. I created a ticket sleeve, photo booth backgrounds, business cards, a campaign with LEGOLAND and a catering menu for the private suites.
POSTERS
I created dozens of posters in all sizes for York9 FC. Everything from seating maps, special events, league advertising, Board of Trade pages, the home opener and open houses.
INAUGURAL GAME ROAD TRIP CAMPAIGN
The inaugural game for the Canadian Premier League was played in Hamilton between the Hamilton Forge and York9. We created a campaign to raise interest for the game and spend it through social media, email blasts and an information sheet.
OUTDOOR AND LOCATION SIGNAGE
I have created a wide variety of signage for York9FC. Everything from Billboards, outdoor recreation complex signage, change room door signs, internal door decals. Each sign had a different set of requirements but each needed to represent the same brand.
